Our story began back in 1987 in the South West when two surfers designed our first product. Their brainchild, the ‘Hook and Loop’ watch strap, quickly gained recognition within the surfing and action sports community due to its rugged and functional nature.

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15% Off Sitewide

Get 15% Off Sitewide

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70% Off On Mid Season Sale

Up to 70% Off On Mid Season Sale

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Free Delivery On All Orders

Get Free Delivery On All Orders Over £50.

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Free Express Delivery On All Orders!

Get Free Express Delivery On All Orders Over £120

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30% Off Beach Essentials

Up to 30% Off Beach Essentials

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10% Off On Student Discount

Get 10% Off On Student Discount

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10% Off When You Sign up

Get 10% Off When You Sign up To Our Newsletter

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Kids Sustainable Wear Starting From £3

Shop Now! Kids Sustainable Wear Starting From £3

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Mens Sustainable Wear Starting From £4

Shop Now! Mens Sustainable Wear Starting From £4

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Footwear Starting From £5.00

Shop Now! Footwear Starting From £5.00

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Womens Sustainable Wear Starting From £8.00

Shop Now! Womens Sustainable Wear Starting From £8.00